lululemon brand profile in the UK 2024
How high is the brand awareness of lululemon in the UK?
When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 42 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lululemon in the UK?
In total, 10 percent of UK sports and outdoor online shop users say they like lululemon. However, in actuality, among the 42 percent of UK respondents who know lululemon, 24 percent of people like the brand.
What is the usage share of lululemon in the UK?
All in all, 6 percent of sports and outdoor online shop users in the UK use lululemon. That means, of the 42 percent who know the brand, 14 percent use them.
How loyal are the customers of lululemon?
Around 4 percent of sports and outdoor online shop users in the UK say they are likely to use lululemon again. Set in relation to the 6 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around lululemon in the UK?
In April 2024, about 8 percent of UK sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months. Of the 42 percent who know the brand, that's 19 percent, meaning at the time of the survey there's little buzz around lululemon in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
