lululemon brand profile U.S. 2024

How high is the brand awareness of lululemon in the United States?
When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 62 percent in the United States. The Brand KPI survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is lululemon in the United States?
In total, 18 percent of U.S. sports and outdoor online shop users say they like lululemon.

What is the usage share of lululemon in the United States?
All in all, 12 percent of sports and outdoor online shop users in the United States use lululemon.

How loyal are the customers of lululemon?
Around 9 percent of sports and outdoor online shop users in the United States say they are likely to use lululemon again.

What's the buzz around lululemon in the United States?
In 2024, about 15 percent of U.S. sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months.

lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

987 respondents

Age group

18-64 years

Special properties

respondents who use sports & outdoor online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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