The proportion of consumers worldwide who regularly make direct-to-consumer (D2C) e-commerce purchases from brands has increased significantly in recent years, from 49 percent in 2019 to 64 percent in 2022. This growth was likely influenced by the COVID-19 pandemic, with the introduction of mobility restrictions and high street closures in many regions around the world leading to growth in the e-commerce market generally.
Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022
consumers who regularly purchase directly from brands
Supplementary notes
The survey included 29 countries across six continents: Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, and the United States.
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Salesforce Research. (May 3, 2022). Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/forecasts/1346429/consumers-buying-d2c-worldwide
Salesforce Research. "Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022." Chart. May 3, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/forecasts/1346429/consumers-buying-d2c-worldwide
Salesforce Research. (2022). Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/forecasts/1346429/consumers-buying-d2c-worldwide
Salesforce Research. "Share of Consumers Who Regularly Make Direct-to-consumer (D2c) Purchases from Brands Worldwide in 2019 and 2022." Statista, Statista Inc., 3 May 2022, https://www.statista.com/forecasts/1346429/consumers-buying-d2c-worldwide
Salesforce Research, Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022 Statista, https://www.statista.com/forecasts/1346429/consumers-buying-d2c-worldwide (last visited December 19, 2024)
Share of consumers who regularly make direct-to-consumer (D2C) purchases from brands worldwide in 2019 and 2022 [Graph], Salesforce Research, May 3, 2022. [Online]. Available: https://www.statista.com/forecasts/1346429/consumers-buying-d2c-worldwide
