Online grocery shopping in the United States - statistics & facts
Grocery shopping is one of the essential daily activities among consumers in the United States. With the e-commerce sector constantly advancing and developing across all industries, online grocery retail has become a go-to channel to buy foodstuff for a growing number of households across the country. In the United States, grocery delivery e-commerce revenue will exceed 257 billion U.S. dollars in 2024 and is expected to surpass the 422 billion dollar threshold by 2028. The online grocery customer base counts roughly 138 million shoppers, a significant portion of the country’s population, and is forecast to grow further in the upcoming years.
Despite the blaring success of grocery retailers in the online sector, they face the growing competition of new players delivering meal kits and ready meals. The food service platform Instacart was the second most visited groceries website in December 2023, accounting for over seven percent of web traffic and following closely behind kroger.com. HelloFresh, another big meal kit delivery player, was also among leading grocery brands in the country.
Established retailers and successful newcomers
Several large brands make up the leading companies in the U.S. online grocery market. Brands known by nearly every American such as Kroger, Walmart, HelloFresh, and Amazon are generating the highest net sales in the segment each year. While Amazon continues to hold steady in the online grocery industry, Walmart takes the number one spot in both sales and brand awareness, with over nine in ten U.S. online grocery shoppers being aware of the popular grocery provider. Uber Eats, which provides both food and grocery delivery options, ranked second with almost eight in ten shoppers knowing about the brand.Despite the blaring success of grocery retailers in the online sector, they face the growing competition of new players delivering meal kits and ready meals. The food service platform Instacart was the second most visited groceries website in December 2023, accounting for over seven percent of web traffic and following closely behind kroger.com. HelloFresh, another big meal kit delivery player, was also among leading grocery brands in the country.
