Walmart brand profile in the United States 2023

How high is the brand awareness of Walmart in the United States?
When it comes to online grocery delivery users, brand awareness of Walmart is at 94 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Walmart in the United States?
In total, 54 percent of U.S. online grocery delivery users say they like Walmart. However, in actuality, among the 94 percent of U.S. respondents who know Walmart, 57 percent of people like the brand.

What is the usage share of Walmart in the United States?
All in all, 54 percent of online grocery delivery users in the United States use Walmart. That means, of the 94 percent who know the brand, 57 percent use them.

How loyal are the customers of Walmart?
Around 48 percent of online grocery delivery users in the United States say they are likely to use Walmart again. Set in relation to the 54 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.

What's the buzz around Walmart in the United States?
In November 2023, about 41 percent of U.S. online grocery delivery users had heard about Walmart in the media, on social media, or in advertising over the past four weeks. Of the 94 percent who know the brand, that's 44 percent, meaning at the time of the survey there's some buzz around Walmart in the United States.

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