Walmart brand profile U.S. 2024

How high is the brand awareness of Walmart in the United States?
When it comes to online grocery grocery & meal delivery users, brand awareness of Walmart is at 96 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Walmart in the United States?
In total, 58 percent of U.S. online grocery grocery & meal delivery users say they like Walmart.

What is the usage share of Walmart in the United States?
All in all, 56 percent of online grocery grocery & meal delivery users in the United States use Walmart.

How loyal are the customers of Walmart?
Around 51 percent of online grocery grocery & meal delivery users in the United States say they are likely to use Walmart again.

What's the buzz around Walmart in the United States?
In September 2024, about 39 percent of U.S. online grocery grocery & meal delivery users had heard about Walmart in the media, on social media, or in advertising over the past four weeks.

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Walmart brand awareness, usage, popularity, loyalty, and buzz among online grocery & meal delivery users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

988 respondents

Age group

18 to 64 years

Special properties

respondents who use online grocery delivery

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to online grocery delivery, which of the following brands do you like?"
Brand usage: "When it comes to online grocery delivery, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to online grocery delivery, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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