Instacart brand profile in the United States 2023
How high is the brand awareness of Instacart in the United States?
When it comes to online grocery delivery users, brand awareness of Instacart is at 79 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Instacart in the United States?
In total, 30 percent of U.S. online grocery delivery users say they like Instacart. However, in actuality, among the 79 percent of U.S. respondents who know Instacart, 38 percent of people like the brand.
What is the usage share of Instacart in the United States?
All in all, 27 percent of online grocery delivery users in the United States use Instacart. That means, of the 79 percent who know the brand, 34 percent use them.
How loyal are the customers of Instacart?
Around 21 percent of online grocery delivery users in the United States say they are likely to use Instacart again. Set in relation to the 27 percent usage share of the brand, this means that 78 percent of their customers show loyalty to the brand.
What's the buzz around Instacart in the United States?
In November 2023, about 27 percent of U.S. online grocery delivery users had heard about Instacart in the media, on social media, or in advertising over the past four weeks. Of the 79 percent who know the brand, that's 34 percent, meaning at the time of the survey there's some buzz around Instacart in the United States.
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