Costco brand profile in the United States 2023
How high is the brand awareness of Costco in the United States?
When it comes to online grocery delivery users, brand awareness of Costco is at 80 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 26 percent of U.S. online grocery delivery users say they like Costco. However, in actuality, among the 80 percent of U.S. respondents who know Costco, 33 percent of people like the brand.
What is the usage share of Costco in the United States?
All in all, 22 percent of online grocery delivery users in the United States use Costco. That means, of the 80 percent who know the brand, 28 percent use them.
How loyal are the customers of Costco?
Around 17 percent of online grocery delivery users in the United States say they are likely to use Costco again. Set in relation to the 22 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In November 2023, about 22 percent of U.S. online grocery delivery users had heard about Costco in the media, on social media, or in advertising over the past four weeks. Of the 80 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Costco in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
