HelloFresh brand profile in the United States 2023
How high is the brand awareness of HelloFresh in the United States?
When it comes to online grocery delivery users, brand awareness of HelloFresh is at 71 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is HelloFresh in the United States?
In total, 18 percent of U.S. online grocery delivery users say they like HelloFresh. However, in actuality, among the 71 percent of U.S. respondents who know HelloFresh, 25 percent of people like the brand.
What is the usage share of HelloFresh in the United States?
All in all, 13 percent of online grocery delivery users in the United States use HelloFresh. That means, of the 71 percent who know the brand, 18 percent use them.
How loyal are the customers of HelloFresh?
Around 8 percent of online grocery delivery users in the United States say they are likely to use HelloFresh again. Set in relation to the 13 percent usage share of the brand, this means that 62 percent of their customers show loyalty to the brand.
What's the buzz around HelloFresh in the United States?
In November 2023, about 25 percent of U.S. online grocery delivery users had heard about HelloFresh in the media, on social media, or in advertising over the past four weeks. Of the 71 percent who know the brand, that's 35 percent, meaning at the time of the survey there's some buzz around HelloFresh in the United States.
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