Energy drinks contain caffeine, often in high concentrations, usually together with the substances taurine, inositol, and glucuronolactone. The rising popularity of such beverages, the variety of offered products, and the growing consumer base are factors expected to boost the market. According to the Statista Consumer Market Outlook, the
amounted to approximately 193 billion U.S. dollars in 2023 and is estimated to increase to just over 240 billion U.S. dollars by 2027. This corresponds to a
of roughly 25 U.S. dollars in 2023, and 32 U.S. dollars in 2027.
How high are the sales in the leading markets?
Looking at the
per capita sales volume in the energy drinks market worldwide in 2023, the United States was the leading market, followed by the United Kingdom, Japan, and Spain. Energy drinks are one of the top-selling beverages in the United States and have increased in popularity in recent years. In 2023,
sales reached around 19 billion U.S. dollars. Comparatively looking at
Japan's energy drinks market, the third largest market in the world in terms of per capita volume sales, energy and sports drinks sales stood at roughly six billion U.S. dollars. For the coming years, slight growth is forecasted for the Japanese market.
Big players: Red Bull and its competitor Monster Beverage
Red Bull is a functional drink containing caffeine, taurine, B-group vitamins, sucrose, glucose, and water. Besides the traditional Red Bull, the company offers "Red Bull Sugarfree", “Red Bull Total Zero”, and "Red Bull Red, Silver and Blue Edition". The drinks are mostly sold in 8.4 fluid ounce (250 ml) cans. In 2023, the company's
global revenue amounted to about 10.6 billion euros. Over the last ten years, sales have increased steadily. It is particularly striking that the highest growth has been recorded from 2020 to 2023, since the beginning of the corona pandemic. By comparison,
Monster Beverage's worldwide net sales for 2022 were nearly 6.3 billion USD. Monster Beverage is best known for the energy drink called Monster Energy; however, the company makes several other products under the Monster brand, including Espresso Monster, Monster Rehab, and Monster Dragon Tea, a tea-based energy drink. It is owned by the Coca-Cola Company.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
