Red Bull brand profile in the United States 2023

Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the United States in 2023

CharacteristicShare of respondents
Red Bull
awareness
91%
Red Bull
popularity
43%
Red Bull
usage
42%
Red Bull
loyalty
45%
Red Bull
buzz
43%
Created with Highcharts 7.2.2Share of respondents91%91%43%43%42%42%45%45%43%43%Red BullawarenessRed BullpopularityRed BullusageRed BullloyaltyRed Bullbuzz
0%20%40%60%80%100%120%
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Release date

August 2023

Region

United States

Survey time period

August 2023

Number of respondents

925 respondents

Age group

18-64 years

Special properties

respondents who drink energy drinks

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to energy drinks, which of the following brands do you like?
  • Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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Statistics on " Red Bull "

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