How high is the brand awareness of Rockstar Energy Drink in the UK? When it comes to energy drink consumers, brand awareness of Rockstar Energy Drink is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rockstar Energy Drink in the UK? In total, 22% of UK energy drink consumers say they like Rockstar Energy Drink.
What is the consumption share of Rockstar Energy Drink in the UK? All in all, 21 % of energy drink consumers in the UK consume Rockstar Energy Drink.
How loyal are the consumers of Rockstar Energy Drink? Around 16% of energy drink consumers in the UK say they are likely to use Rockstar Energy Drink again.
What's the buzz around Rockstar Energy Drink in the UK? In August 2023, about 9 % of UK energy drink consumers had heard about Rockstar Energy Drink in the media, on social media, or in advertising over the past three months.
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Rockstar Energy Drink brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 6, 2023). Rockstar Energy Drink brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1335336/rockstar-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista. "Rockstar Energy Drink brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023." Chart. September 6, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1335336/rockstar-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista. (2023). Rockstar Energy Drink brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1335336/rockstar-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista. "Rockstar Energy Drink Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The Uk in 2023." Statista, Statista Inc., 6 Sep 2023, https://www.statista.com/forecasts/1335336/rockstar-energy-drink-energy-drinks-brand-profile-in-the-uk
Statista, Rockstar Energy Drink brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 Statista, https://www.statista.com/forecasts/1335336/rockstar-energy-drink-energy-drinks-brand-profile-in-the-uk (last visited August 24, 2024)
Rockstar Energy Drink brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2023 [Graph], Statista, September 6, 2023. [Online]. Available: https://www.statista.com/forecasts/1335336/rockstar-energy-drink-energy-drinks-brand-profile-in-the-uk