Rockstar Energy Drink brand profile in Germany 2023

How high is the brand awareness of Rockstar Energy Drink in Germany?
When it comes to energy drink consumers, brand awareness of Rockstar Energy Drink is at 86 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Rockstar Energy Drink in Germany?
In total, 34 percent of German energy drink consumers say they like Rockstar Energy Drink. However, in actuality, among the 86 percent of German respondents who know Rockstar Energy Drink, 40 percent of people like the brand.

What is the usage share of Rockstar Energy Drink in Germany?
All in all, 31 percent of energy drink consumers in Germany use Rockstar Energy Drink. That means, of the 86 percent who know the brand, 36 percent use them.

How loyal are the consumers of Rockstar Energy Drink?
Around 25 percent of energy drink consumers in Germany say they are likely to use Rockstar Energy Drink again. Set in relation to the 31 percent usage share of the brand, this means that 81 percent of their consumers show loyalty to the brand.

What's the buzz around Rockstar Energy Drink in Germany?
In July 2023, about 13 percent of German energy drink consumers had heard about Rockstar Energy Drink in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around Rockstar Energy Drink in Germany.

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