Coca-Cola is the most well-known soft drink brand in the UK. The American brand of carbonated soft drinks is recognized by 98 percent of internet respondents. The second spot on this list is shared jointly by two different brands, namely Fanta and Pepsi. Brands like Bottlegreen, on the other hand, come at the bottom of this list having been recognized by less than half of online respondents in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading soft drink brands ranked by brand awareness in the United Kingdom in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 6, 2024). Leading soft drink brands ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1346279/most-well-known-soft-drink-brands-in-the-uk/
Statista. "Leading soft drink brands ranked by brand awareness in the United Kingdom in 2024." Chart. November 6, 2024. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1346279/most-well-known-soft-drink-brands-in-the-uk/
Statista. (2024). Leading soft drink brands ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1346279/most-well-known-soft-drink-brands-in-the-uk/
Statista. "Leading Soft Drink Brands Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1346279/most-well-known-soft-drink-brands-in-the-uk/
Statista, Leading soft drink brands ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1346279/most-well-known-soft-drink-brands-in-the-uk/ (last visited November 14, 2024)
Leading soft drink brands ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1346279/most-well-known-soft-drink-brands-in-the-uk/
