Bottlegreen brand profile UK 2024

How high is the brand awareness of Bottlegreen in the UK?
When it comes to soft drink drinkers, brand awareness of Bottlegreen is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Bottlegreen in the UK?
In total, 11% of UK soft drink drinkers say they like Bottlegreen. However, in actuality, among the 43% of UK respondents who know Bottlegreen, 26% of people like the brand.

What is the usage share of Bottlegreen in the UK?
All in all, 8% of soft drink drinkers in the UK use Bottlegreen. That means, of the 43% who know the brand, 19% use them.

How loyal are the drinkers of Bottlegreen?
Around 6% of soft drink drinkers in the UK say they are likely to use Bottlegreen again. Set in relation to the 8% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.

What's the buzz around Bottlegreen in the UK?
In 2024, about 5% of UK soft drink drinkers had heard about Bottlegreen in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Bottlegreen in the UK.

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Bottlegreen brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,184 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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