Coca-Cola brand profile in the UK 2024
How high is the brand awareness of Coca-Cola in the UK?
When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 99% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coca-Cola in the UK?
In total, 69% of UK soft drink drinkers say they like Coca-Cola. However, in actuality, among the 99% of UK respondents who know Coca-Cola, 70% of people like the brand.
What is the usage share of Coca-Cola in the UK?
All in all, 71% of soft drink drinkers in the UK use Coca-Cola. That means, of the 99% who know the brand, 72% use them.
How loyal are the drinkers of Coca-Cola?
Around 63% of soft drink drinkers in the UK say they are likely to use Coca-Cola again. Set in relation to the 71% usage share of the brand, this means that 89% of their drinkers show loyalty to the brand.
What's the buzz around Coca-Cola in the UK?
In 2024, about 50% of UK soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 99% who know the brand, that's 50%, meaning at the time of the survey there's some buzz around Coca-Cola in the UK.
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