Fanta brand profile UK 2024

How high is the brand awareness of Fanta in the UK?
When it comes to soft drink drinkers, brand awareness of Fanta is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fanta in the UK?
In total, 54% of UK soft drink drinkers say they like Fanta. However, in actuality, among the 97% of UK respondents who know Fanta, 56% of people like the brand.

What is the usage share of Fanta in the UK?
All in all, 49% of soft drink drinkers in the UK use Fanta. That means, of the 97% who know the brand, 51% use them.

How loyal are the drinkers of Fanta?
Around 40% of soft drink drinkers in the UK say they are likely to use Fanta again. Set in relation to the 49% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.

What's the buzz around Fanta in the UK?
In 2024, about 18% of UK soft drink drinkers had heard about Fanta in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Fanta in the UK.

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Fanta brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,184 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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