Pepsi brand profile in the UK 2024
How high is the brand awareness of Pepsi in the UK?
When it comes to soft drink drinkers, brand awareness of Pepsi is at 98% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pepsi in the UK?
In total, 53% of UK soft drink drinkers say they like Pepsi. However, in actuality, among the 98% of UK respondents who know Pepsi, 54% of people like the brand.
What is the usage share of Pepsi in the UK?
All in all, 52% of soft drink drinkers in the UK use Pepsi. That means, of the 98% who know the brand, 53% use them.
How loyal are the drinkers of Pepsi?
Around 44% of soft drink drinkers in the UK say they are likely to use Pepsi again. Set in relation to the 52% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Pepsi in the UK?
In 2024, about 31% of UK soft drink drinkers had heard about Pepsi in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 32%, meaning at the time of the survey there's little buzz around Pepsi in the UK.
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