NIVEA MEN is the most well-known male cosmetics brand in the UK. Owned by Procter & Gamble, the American brand is recognized by 91 percent of online respondents. Second on this list is Gillette Series, with 90 percent brand awareness, followed by The Body Shop and Dove Men+Care. Brands like Biotherm Homme and Brickell, on the other hand, lie on the bottom of this list having been recognized by less than one-fifth of internet consumers in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 26, 2023). Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
Statista. "Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 26, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
Statista. (2023). Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
Statista. "Leading Male Cosmetics Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
Statista, Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/ (last visited December 23, 2024)
Leading male cosmetics brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1344983/most-well-known-male-cosmetics-brands-in-the-uk/
