Brickell brand profile in the UK 2022
How high is the brand awareness of Brickell in the UK?
When it comes to male cosmetics users, brand awareness of Brickell is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Brickell in the UK?
In total, 6% of UK male cosmetics users say they like Brickell. However, in actuality, among the 25% of UK respondents who know Brickell, 24% of people like the brand.
What is the usage share of Brickell in the UK?
All in all, 5% of male cosmetics users in the UK use Brickell. That means, of the 25% who know the brand, 20% use them.
How loyal are the users of Brickell?
Around 3% of male cosmetics users in the UK say they are likely to use Brickell again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Brickell in the UK?
In September 2022, about 4% of UK male cosmetics users had heard about Brickell in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Brickell in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Brickell is at 25% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Brickell in the UK?
In total, 6% of UK male cosmetics users say they like Brickell. However, in actuality, among the 25% of UK respondents who know Brickell, 24% of people like the brand.
What is the usage share of Brickell in the UK?
All in all, 5% of male cosmetics users in the UK use Brickell. That means, of the 25% who know the brand, 20% use them.
How loyal are the users of Brickell?
Around 3% of male cosmetics users in the UK say they are likely to use Brickell again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Brickell in the UK?
In September 2022, about 4% of UK male cosmetics users had heard about Brickell in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Brickell in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
