NIVEA MEN brand profile in the UK 2022
How high is the brand awareness of NIVEA MEN in the UK?
When it comes to male cosmetics users, brand awareness of NIVEA MEN is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NIVEA MEN in the UK?
In total, 45% of UK male cosmetics users say they like NIVEA MEN. However, in actuality, among the 93% of UK respondents who know NIVEA MEN, 48% of people like the brand.
What is the usage share of NIVEA MEN in the UK?
All in all, 41% of male cosmetics users in the UK use NIVEA MEN. That means, of the 93% who know the brand, 44% use them.
How loyal are the users of NIVEA MEN?
Around 36% of male cosmetics users in the UK say they are likely to use NIVEA MEN again. Set in relation to the 41% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around NIVEA MEN in the UK?
In September 2022, about 22% of UK male cosmetics users had heard about NIVEA MEN in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around NIVEA MEN in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of NIVEA MEN is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NIVEA MEN in the UK?
In total, 45% of UK male cosmetics users say they like NIVEA MEN. However, in actuality, among the 93% of UK respondents who know NIVEA MEN, 48% of people like the brand.
What is the usage share of NIVEA MEN in the UK?
All in all, 41% of male cosmetics users in the UK use NIVEA MEN. That means, of the 93% who know the brand, 44% use them.
How loyal are the users of NIVEA MEN?
Around 36% of male cosmetics users in the UK say they are likely to use NIVEA MEN again. Set in relation to the 41% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around NIVEA MEN in the UK?
In September 2022, about 22% of UK male cosmetics users had heard about NIVEA MEN in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around NIVEA MEN in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
