Gillette Series brand profile in the UK 2022
How high is the brand awareness of Gillette Series in the UK?
When it comes to male cosmetics users, brand awareness of Gillette Series is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gillette Series in the UK?
In total, 41% of UK male cosmetics users say they like Gillette Series. However, in actuality, among the 91% of UK respondents who know Gillette Series, 45% of people like the brand.
What is the usage share of Gillette Series in the UK?
All in all, 39% of male cosmetics users in the UK use Gillette Series. That means, of the 91% who know the brand, 43% use them.
How loyal are the users of Gillette Series?
Around 31% of male cosmetics users in the UK say they are likely to use Gillette Series again. Set in relation to the 39% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Gillette Series in the UK?
In September 2022, about 29% of UK male cosmetics users had heard about Gillette Series in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Gillette Series in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Gillette Series is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gillette Series in the UK?
In total, 41% of UK male cosmetics users say they like Gillette Series. However, in actuality, among the 91% of UK respondents who know Gillette Series, 45% of people like the brand.
What is the usage share of Gillette Series in the UK?
All in all, 39% of male cosmetics users in the UK use Gillette Series. That means, of the 91% who know the brand, 43% use them.
How loyal are the users of Gillette Series?
Around 31% of male cosmetics users in the UK say they are likely to use Gillette Series again. Set in relation to the 39% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Gillette Series in the UK?
In September 2022, about 29% of UK male cosmetics users had heard about Gillette Series in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Gillette Series in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
