Dove Men+Care brand profile in the UK 2022
How high is the brand awareness of Dove Men+Care in the UK?
When it comes to male cosmetics users, brand awareness of Dove Men+Care is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove Men+Care in the UK?
In total, 44% of UK male cosmetics users say they like Dove Men+Care. However, in actuality, among the 90% of UK respondents who know Dove Men+Care, 49% of people like the brand.
What is the usage share of Dove Men+Care in the UK?
All in all, 40% of male cosmetics users in the UK use Dove Men+Care. That means, of the 90% who know the brand, 44% use them.
How loyal are the users of Dove Men+Care?
Around 32% of male cosmetics users in the UK say they are likely to use Dove Men+Care again. Set in relation to the 40% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Dove Men+Care in the UK?
In September 2022, about 25% of UK male cosmetics users had heard about Dove Men+Care in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Dove Men+Care in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to male cosmetics users, brand awareness of Dove Men+Care is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove Men+Care in the UK?
In total, 44% of UK male cosmetics users say they like Dove Men+Care. However, in actuality, among the 90% of UK respondents who know Dove Men+Care, 49% of people like the brand.
What is the usage share of Dove Men+Care in the UK?
All in all, 40% of male cosmetics users in the UK use Dove Men+Care. That means, of the 90% who know the brand, 44% use them.
How loyal are the users of Dove Men+Care?
Around 32% of male cosmetics users in the UK say they are likely to use Dove Men+Care again. Set in relation to the 40% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around Dove Men+Care in the UK?
In September 2022, about 25% of UK male cosmetics users had heard about Dove Men+Care in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Dove Men+Care in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
