B&Q is the most well-known DIY and garden online shop in the UK. Owned by Kingfisher, the British retailer is recognized by 93 percent of online respondents. Second on this list is wilko as the Nottinghamshire based brand incorporates a brand awareness of 91 percent in the United Kingdom. Next up is Home Bargains, with 88 percent brand awareness, followed by Wickes and Screwfix.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
Statista. "Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
Statista. (2023). Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
Statista. "Leading Diy and Garden Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
Statista, Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/ (last visited November 21, 2024)
Leading DIY and garden online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1342598/most-well-known-diy-and-garden-online-shops-in-the-uk/
