How high is the brand awareness of Screwfix in the UK? When it comes to DIY and garden online shop users, brand awareness of Screwfix is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Screwfix in the UK? In total, 36% of UK DIY and garden online shop users say they like Screwfix. However, in actuality, among the 86% of UK respondents who know Screwfix, 42% of people like the brand.
What is the usage share of Screwfix in the UK? All in all, 29% of DIY and garden online shop users in the UK use Screwfix. That means, of the 86% who know the brand, 34% use them.
How loyal are the customers of Screwfix? Around 23% of DIY and garden online shop users in the UK say they are likely to use Screwfix again. Set in relation to the 29% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Screwfix in the UK? In July 2022, about 22% of UK DIY and garden online shop users had heard about Screwfix in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Screwfix in the UK.
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Screwfix brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Screwfix brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1252265/screwfix-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Screwfix brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1252265/screwfix-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Screwfix brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1252265/screwfix-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Screwfix Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252265/screwfix-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Screwfix brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252265/screwfix-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited August 24, 2024)
Screwfix brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252265/screwfix-diy-and-garden-online-shops-brand-profile-in-the-uk