Screwfix brand profile in the UK 2022
How high is the brand awareness of Screwfix in the UK?
When it comes to DIY and garden online shop users, brand awareness of Screwfix is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Screwfix in the UK?
In total, 36% of UK DIY and garden online shop users say they like Screwfix. However, in actuality, among the 86% of UK respondents who know Screwfix, 42% of people like the brand.
What is the usage share of Screwfix in the UK?
All in all, 29% of DIY and garden online shop users in the UK use Screwfix. That means, of the 86% who know the brand, 34% use them.
How loyal are the customers of Screwfix?
Around 23% of DIY and garden online shop users in the UK say they are likely to use Screwfix again. Set in relation to the 29% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Screwfix in the UK?
In July 2022, about 22% of UK DIY and garden online shop users had heard about Screwfix in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Screwfix in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Screwfix is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Screwfix in the UK?
In total, 36% of UK DIY and garden online shop users say they like Screwfix. However, in actuality, among the 86% of UK respondents who know Screwfix, 42% of people like the brand.
What is the usage share of Screwfix in the UK?
All in all, 29% of DIY and garden online shop users in the UK use Screwfix. That means, of the 86% who know the brand, 34% use them.
How loyal are the customers of Screwfix?
Around 23% of DIY and garden online shop users in the UK say they are likely to use Screwfix again. Set in relation to the 29% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Screwfix in the UK?
In July 2022, about 22% of UK DIY and garden online shop users had heard about Screwfix in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Screwfix in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
