wilko brand profile in the UK 2022
How high is the brand awareness of wilko in the UK?
When it comes to DIY and garden online shop users, brand awareness of wilko is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wilko in the UK?
In total, 44% of UK DIY and garden online shop users say they like wilko. However, in actuality, among the 92% of UK respondents who know wilko, 48% of people like the brand.
What is the usage share of wilko in the UK?
All in all, 37% of DIY and garden online shop users in the UK use wilko. That means, of the 92% who know the brand, 40% use them.
How loyal are the customers of wilko?
Around 32% of DIY and garden online shop users in the UK say they are likely to use wilko again. Set in relation to the 37% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around wilko in the UK?
In July 2022, about 13% of UK DIY and garden online shop users had heard about wilko in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around wilko in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of wilko is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wilko in the UK?
In total, 44% of UK DIY and garden online shop users say they like wilko. However, in actuality, among the 92% of UK respondents who know wilko, 48% of people like the brand.
What is the usage share of wilko in the UK?
All in all, 37% of DIY and garden online shop users in the UK use wilko. That means, of the 92% who know the brand, 40% use them.
How loyal are the customers of wilko?
Around 32% of DIY and garden online shop users in the UK say they are likely to use wilko again. Set in relation to the 37% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around wilko in the UK?
In July 2022, about 13% of UK DIY and garden online shop users had heard about wilko in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around wilko in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
