B&Q brand profile in the UK 2022
How high is the brand awareness of B&Q in the UK?
When it comes to DIY and garden online shop users, brand awareness of B&Q is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is B&Q in the UK?
In total, 62% of UK DIY and garden online shop users say they like B&Q. However, in actuality, among the 94% of UK respondents who know B&Q, 66% of people like the brand.
What is the usage share of B&Q in the UK?
All in all, 55% of DIY and garden online shop users in the UK use B&Q. That means, of the 94% who know the brand, 59% use them.
How loyal are the customers of B&Q?
Around 49% of DIY and garden online shop users in the UK say they are likely to use B&Q again. Set in relation to the 55% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around B&Q in the UK?
In July 2022, about 38% of UK DIY and garden online shop users had heard about B&Q in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around B&Q in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of B&Q is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is B&Q in the UK?
In total, 62% of UK DIY and garden online shop users say they like B&Q. However, in actuality, among the 94% of UK respondents who know B&Q, 66% of people like the brand.
What is the usage share of B&Q in the UK?
All in all, 55% of DIY and garden online shop users in the UK use B&Q. That means, of the 94% who know the brand, 59% use them.
How loyal are the customers of B&Q?
Around 49% of DIY and garden online shop users in the UK say they are likely to use B&Q again. Set in relation to the 55% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around B&Q in the UK?
In July 2022, about 38% of UK DIY and garden online shop users had heard about B&Q in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around B&Q in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
