Wickes brand profile in the UK 2022
How high is the brand awareness of Wickes in the UK?
When it comes to DIY and garden online shop users, brand awareness of Wickes is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wickes in the UK?
In total, 34% of UK DIY and garden online shop users say they like Wickes. However, in actuality, among the 88% of UK respondents who know Wickes, 39% of people like the brand.
What is the usage share of Wickes in the UK?
All in all, 21% of DIY and garden online shop users in the UK use Wickes. That means, of the 88% who know the brand, 24% use them.
How loyal are the customers of Wickes?
Around 18% of DIY and garden online shop users in the UK say they are likely to use Wickes again. Set in relation to the 21% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Wickes in the UK?
In July 2022, about 17% of UK DIY and garden online shop users had heard about Wickes in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Wickes in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Wickes is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wickes in the UK?
In total, 34% of UK DIY and garden online shop users say they like Wickes. However, in actuality, among the 88% of UK respondents who know Wickes, 39% of people like the brand.
What is the usage share of Wickes in the UK?
All in all, 21% of DIY and garden online shop users in the UK use Wickes. That means, of the 88% who know the brand, 24% use them.
How loyal are the customers of Wickes?
Around 18% of DIY and garden online shop users in the UK say they are likely to use Wickes again. Set in relation to the 21% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Wickes in the UK?
In July 2022, about 17% of UK DIY and garden online shop users had heard about Wickes in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Wickes in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
