With 90 percent brand awareness each, The Home Depot and Lowe's are the most well-known DIY & garden online shops in the United States. Ace comes in third in this list as it is recognized by 86 percent of internet respondents. Next is Harbor Freight, with 69 percent brand awareness, followed by Menards.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading DIY & garden online shops ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading DIY & garden online shops ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
Statista. "Leading DIY & garden online shops ranked by brand awareness in the United States in 2023." Chart. September 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
Statista. (2023). Leading DIY & garden online shops ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
Statista. "Leading Diy & Garden Online Shops Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
Statista, Leading DIY & garden online shops ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/ (last visited November 21, 2024)
Leading DIY & garden online shops ranked by brand awareness in the United States in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1342560/most-well-known-diy-and-garden-online-shops-in-the-united-states/
