Harbor Freight brand profile in the United States 2022
How high is the brand awareness of Harbor Freight in the United States?
When it comes to DIY and garden online shop users, brand awareness of Harbor Freight is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Harbor Freight in the United States?
In total, 27% of U.S. DIY and garden online shop users say they like Harbor Freight. However, in actuality, among the 68% of U.S. respondents who know Harbor Freight, 40% of people like the brand.
What is the usage share of Harbor Freight in the United States?
All in all, 20% of DIY and garden online shop users in the United States use Harbor Freight. That means, of the 68% who know the brand, 29% use them.
How loyal are the customers of Harbor Freight?
Around 14% of DIY and garden online shop users in the United States say they are likely to use Harbor Freight again. Set in relation to the 20% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Harbor Freight in the United States?
In July 2022, about 18% of U.S. DIY and garden online shop users had heard about Harbor Freight in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Harbor Freight in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Harbor Freight is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Harbor Freight in the United States?
In total, 27% of U.S. DIY and garden online shop users say they like Harbor Freight. However, in actuality, among the 68% of U.S. respondents who know Harbor Freight, 40% of people like the brand.
What is the usage share of Harbor Freight in the United States?
All in all, 20% of DIY and garden online shop users in the United States use Harbor Freight. That means, of the 68% who know the brand, 29% use them.
How loyal are the customers of Harbor Freight?
Around 14% of DIY and garden online shop users in the United States say they are likely to use Harbor Freight again. Set in relation to the 20% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Harbor Freight in the United States?
In July 2022, about 18% of U.S. DIY and garden online shop users had heard about Harbor Freight in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Harbor Freight in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
