Harbor Freight brand profile in the United States 2022

Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022

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Number of respondents

920 respondents

Age group

18-64 years

Special properties

respondents who use DIY & garden online shops

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
  • Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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