Lowe's brand profile in the United States 2022
How high is the brand awareness of Lowe's in the United States?
When it comes to DIY and garden online shop users, brand awareness of Lowe's is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lowe's in the United States?
In total, 61% of U.S. DIY and garden online shop users say they like Lowe's. However, in actuality, among the 93% of U.S. respondents who know Lowe's, 66% of people like the brand.
What is the usage share of Lowe's in the United States?
All in all, 52% of DIY and garden online shop users in the United States use Lowe's. That means, of the 93% who know the brand, 56% use them.
How loyal are the customers of Lowe's?
Around 44% of DIY and garden online shop users in the United States say they are likely to use Lowe's again. Set in relation to the 52% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Lowe's in the United States?
In July 2022, about 47% of U.S. DIY and garden online shop users had heard about Lowe's in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around Lowe's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Lowe's is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lowe's in the United States?
In total, 61% of U.S. DIY and garden online shop users say they like Lowe's. However, in actuality, among the 93% of U.S. respondents who know Lowe's, 66% of people like the brand.
What is the usage share of Lowe's in the United States?
All in all, 52% of DIY and garden online shop users in the United States use Lowe's. That means, of the 93% who know the brand, 56% use them.
How loyal are the customers of Lowe's?
Around 44% of DIY and garden online shop users in the United States say they are likely to use Lowe's again. Set in relation to the 52% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Lowe's in the United States?
In July 2022, about 47% of U.S. DIY and garden online shop users had heard about Lowe's in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around Lowe's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
