The Home Depot brand profile in the United States 2022
How high is the brand awareness of The Home Depot in the United States?
When it comes to DIY and garden online shop users, brand awareness of The Home Depot is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Home Depot in the United States?
In total, 63% of U.S. DIY and garden online shop users say they like The Home Depot. However, in actuality, among the 94% of U.S. respondents who know The Home Depot, 67% of people like the brand.
What is the usage share of The Home Depot in the United States?
All in all, 59% of DIY and garden online shop users in the United States use The Home Depot. That means, of the 94% who know the brand, 63% use them.
How loyal are the customers of The Home Depot?
Around 53% of DIY and garden online shop users in the United States say they are likely to use The Home Depot again. Set in relation to the 59% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around The Home Depot in the United States?
In July 2022, about 45% of U.S. DIY and garden online shop users had heard about The Home Depot in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around The Home Depot in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of The Home Depot is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Home Depot in the United States?
In total, 63% of U.S. DIY and garden online shop users say they like The Home Depot. However, in actuality, among the 94% of U.S. respondents who know The Home Depot, 67% of people like the brand.
What is the usage share of The Home Depot in the United States?
All in all, 59% of DIY and garden online shop users in the United States use The Home Depot. That means, of the 94% who know the brand, 63% use them.
How loyal are the customers of The Home Depot?
Around 53% of DIY and garden online shop users in the United States say they are likely to use The Home Depot again. Set in relation to the 59% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around The Home Depot in the United States?
In July 2022, about 45% of U.S. DIY and garden online shop users had heard about The Home Depot in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around The Home Depot in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
