How high is the brand awareness of Ace in the United States? When it comes to DIY and garden online shop users, brand awareness of Ace is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ace in the United States? In total, 37% of U.S. DIY and garden online shop users say they like Ace. However, in actuality, among the 86% of U.S. respondents who know Ace, 43% of people like the brand.
What is the usage share of Ace in the United States? All in all, 28% of DIY and garden online shop users in the United States use Ace. That means, of the 86% who know the brand, 33% use them.
How loyal are the customers of Ace? Around 22% of DIY and garden online shop users in the United States say they are likely to use Ace again. Set in relation to the 28% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Ace in the United States? In July 2022, about 31% of U.S. DIY and garden online shop users had heard about Ace in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Ace in the United States.
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Ace brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Ace brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/forecasts/1252089/ace-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Ace brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/forecasts/1252089/ace-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. (2022). Ace brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/forecasts/1252089/ace-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Ace Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252089/ace-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista, Ace brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252089/ace-diy-and-garden-online-shops-brand-profile-in-the-united-states (last visited November 21, 2024)
Ace brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252089/ace-diy-and-garden-online-shops-brand-profile-in-the-united-states