Lyft is the most popular e-scooter sharing service in the United States. Based in San Francisco, California, the American company is recognized by 72% of respondents. It is followed by another American brand, Lime, with a 34% brand awareness in the U.S. Third on this list is Bird, followed by Scoot and Spin.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading e-scooter sharing services ranked by brand awareness in the United States in 2022
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 26, 2022). Leading e-scooter sharing services ranked by brand awareness in the United States in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1340348/most-well-known-e-scooter-sharing-services-in-the-united-states/
Statista. "Leading e-scooter sharing services ranked by brand awareness in the United States in 2022." Chart. August 26, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1340348/most-well-known-e-scooter-sharing-services-in-the-united-states/
Statista. (2022). Leading e-scooter sharing services ranked by brand awareness in the United States in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1340348/most-well-known-e-scooter-sharing-services-in-the-united-states/
Statista. "Leading E-scooter Sharing Services Ranked by Brand Awareness in The United States in 2022." Statista, Statista Inc., 26 Aug 2022, https://www.statista.com/statistics/1340348/most-well-known-e-scooter-sharing-services-in-the-united-states/
Statista, Leading e-scooter sharing services ranked by brand awareness in the United States in 2022 Statista, https://www.statista.com/statistics/1340348/most-well-known-e-scooter-sharing-services-in-the-united-states/ (last visited November 22, 2024)
Leading e-scooter sharing services ranked by brand awareness in the United States in 2022 [Graph], Statista, August 26, 2022. [Online]. Available: https://www.statista.com/statistics/1340348/most-well-known-e-scooter-sharing-services-in-the-united-states/
