Spin brand profile in the United States 2022
How high is the brand awareness of Spin in the United States?
When it comes to e-scooter sharing users, brand awareness of Spin is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spin in the United States?
In total, 13% of U.S. e-scooter sharing users say they like Spin. However, in actuality, among the 37% of U.S. respondents who know Spin, 35% of people like the brand.
What is the usage share of Spin in the United States?
All in all, 11% of e-scooter sharing users in the United States use Spin. That means, of the 37% who know the brand, 30% use them.
How loyal are the users of Spin?
Around 7% of e-scooter sharing users in the United States say they are likely to use Spin again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Spin in the United States?
In August 2022, about 8% of U.S. e-scooter sharing users had heard about Spin in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Spin in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to e-scooter sharing users, brand awareness of Spin is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spin in the United States?
In total, 13% of U.S. e-scooter sharing users say they like Spin. However, in actuality, among the 37% of U.S. respondents who know Spin, 35% of people like the brand.
What is the usage share of Spin in the United States?
All in all, 11% of e-scooter sharing users in the United States use Spin. That means, of the 37% who know the brand, 30% use them.
How loyal are the users of Spin?
Around 7% of e-scooter sharing users in the United States say they are likely to use Spin again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Spin in the United States?
In August 2022, about 8% of U.S. e-scooter sharing users had heard about Spin in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Spin in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
