Lime brand profile in the United States 2022
How high is the brand awareness of Lime in the United States?
When it comes to e-scooter sharing users, brand awareness of Lime is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lime in the United States?
In total, 25% of U.S. e-scooter sharing users say they like Lime. However, in actuality, among the 56% of U.S. respondents who know Lime, 45% of people like the brand.
What is the usage share of Lime in the United States?
All in all, 23% of e-scooter sharing users in the United States use Lime. That means, of the 56% who know the brand, 41% use them.
How loyal are the users of Lime?
Around 17% of e-scooter sharing users in the United States say they are likely to use Lime again. Set in relation to the 23% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Lime in the United States?
In August 2022, about 21% of U.S. e-scooter sharing users had heard about Lime in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Lime in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to e-scooter sharing users, brand awareness of Lime is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lime in the United States?
In total, 25% of U.S. e-scooter sharing users say they like Lime. However, in actuality, among the 56% of U.S. respondents who know Lime, 45% of people like the brand.
What is the usage share of Lime in the United States?
All in all, 23% of e-scooter sharing users in the United States use Lime. That means, of the 56% who know the brand, 41% use them.
How loyal are the users of Lime?
Around 17% of e-scooter sharing users in the United States say they are likely to use Lime again. Set in relation to the 23% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Lime in the United States?
In August 2022, about 21% of U.S. e-scooter sharing users had heard about Lime in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Lime in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
