Bird brand profile in the United States 2022
How high is the brand awareness of Bird in the United States?
When it comes to e-scooter sharing users, brand awareness of Bird is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bird in the United States?
In total, 19% of U.S. e-scooter sharing users say they like Bird. However, in actuality, among the 44% of U.S. respondents who know Bird, 43% of people like the brand.
What is the usage share of Bird in the United States?
All in all, 16% of e-scooter sharing users in the United States use Bird. That means, of the 44% who know the brand, 36% use them.
How loyal are the users of Bird?
Around 13% of e-scooter sharing users in the United States say they are likely to use Bird again. Set in relation to the 16% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Bird in the United States?
In August 2022, about 17% of U.S. e-scooter sharing users had heard about Bird in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Bird in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to e-scooter sharing users, brand awareness of Bird is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bird in the United States?
In total, 19% of U.S. e-scooter sharing users say they like Bird. However, in actuality, among the 44% of U.S. respondents who know Bird, 43% of people like the brand.
What is the usage share of Bird in the United States?
All in all, 16% of e-scooter sharing users in the United States use Bird. That means, of the 44% who know the brand, 36% use them.
How loyal are the users of Bird?
Around 13% of e-scooter sharing users in the United States say they are likely to use Bird again. Set in relation to the 16% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Bird in the United States?
In August 2022, about 17% of U.S. e-scooter sharing users had heard about Bird in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Bird in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
