How high is the brand awareness of Scoot in the United States? When it comes to e-scooter sharing users, brand awareness of Scoot is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Scoot in the United States? In total, 17% of U.S. e-scooter sharing users say they like Scoot. However, in actuality, among the 43% of U.S. respondents who know Scoot, 40% of people like the brand.
What is the usage share of Scoot in the United States? All in all, 15% of e-scooter sharing users in the United States use Scoot. That means, of the 43% who know the brand, 35% use them.
How loyal are the users of Scoot? Around 11% of e-scooter sharing users in the United States say they are likely to use Scoot again. Set in relation to the 15% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Scoot in the United States? In August 2022, about 13% of U.S. e-scooter sharing users had heard about Scoot in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Scoot in the United States.
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Scoot brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to e-scooter sharing, which of the following brands do you like?
Brand usage: When it comes to e-scooter sharing, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to e-scooter sharing, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Scoot brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/forecasts/1335120/scoot-e-scooter-sharing-brand-profile-in-the-united-states
Statista. "Scoot brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022." Chart. September 25, 2022. Statista. Accessed September 27, 2024. https://www.statista.com/forecasts/1335120/scoot-e-scooter-sharing-brand-profile-in-the-united-states
Statista. (2022). Scoot brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/forecasts/1335120/scoot-e-scooter-sharing-brand-profile-in-the-united-states
Statista. "Scoot Brand Awareness, Usage, Popularity, Loyalty, and Buzz among E-scooter Sharing Users in The United States in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335120/scoot-e-scooter-sharing-brand-profile-in-the-united-states
Statista, Scoot brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022 Statista, https://www.statista.com/forecasts/1335120/scoot-e-scooter-sharing-brand-profile-in-the-united-states (last visited September 27, 2024)
Scoot brand awareness, usage, popularity, loyalty, and buzz among e-scooter sharing users in the United States in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335120/scoot-e-scooter-sharing-brand-profile-in-the-united-states