Enterprise Rent-A-Car is the most famous car rental service in the United States, based on brand awareness. Owned by Enterprise Holdings, it is recognized by 84 percent of respondents in the U.S. Second on this list is another giant in the American car rental industry, Hertz, with a brand awareness of 78 percent. It is then followed by two companies from the Avis-Budget group, Budget and Avis, whereas another Enterprise Holdings owned brand Alamo claims fifth spot on this list.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading car rental services ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 28, 2023). Leading car rental services ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1339836/most-well-known-car-rental-services-in-the-united-states/
Statista. "Leading car rental services ranked by brand awareness in the United States in 2023." Chart. June 28, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1339836/most-well-known-car-rental-services-in-the-united-states/
Statista. (2023). Leading car rental services ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1339836/most-well-known-car-rental-services-in-the-united-states/
Statista. "Leading Car Rental Services Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1339836/most-well-known-car-rental-services-in-the-united-states/
Statista, Leading car rental services ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1339836/most-well-known-car-rental-services-in-the-united-states/ (last visited December 23, 2024)
Leading car rental services ranked by brand awareness in the United States in 2023 [Graph], Statista, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1339836/most-well-known-car-rental-services-in-the-united-states/
