Most well-known car rental services in the United States 2023
Enterprise Rent-A-Car is the most famous car rental service in the United States, based on brand awareness. Owned by Enterprise Holdings, it is recognized by 84 percent of respondents in the U.S. Second on this list is another giant in the American car rental industry, Hertz, with a brand awareness of 78 percent. It is then followed by two companies from the Avis-Budget group, Budget and Avis, whereas another Enterprise Holdings owned brand Alamo claims fifth spot on this list.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.