Budget brand profile in the United States 2022
How high is the brand awareness of Budget in the United States?
When it comes to car rental customers, brand awareness of Budget is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Budget in the United States?
In total, 33% of U.S. car rental customers say they like Budget. However, in actuality, among the 74% of U.S. respondents who know Budget, 45% of people like the brand.
What is the usage share of Budget in the United States?
All in all, 23% of car rental customers in the United States use Budget. That means, of the 74% who know the brand, 31% use them.
How loyal are the customers of Budget?
Around 18% of car rental customers in the United States say they are likely to use Budget again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Budget in the United States?
In August 2022, about 24% of U.S. car rental customers had heard about Budget in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Budget in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Budget is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Budget in the United States?
In total, 33% of U.S. car rental customers say they like Budget. However, in actuality, among the 74% of U.S. respondents who know Budget, 45% of people like the brand.
What is the usage share of Budget in the United States?
All in all, 23% of car rental customers in the United States use Budget. That means, of the 74% who know the brand, 31% use them.
How loyal are the customers of Budget?
Around 18% of car rental customers in the United States say they are likely to use Budget again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Budget in the United States?
In August 2022, about 24% of U.S. car rental customers had heard about Budget in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Budget in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
