Hertz brand profile in the United States 2022
How high is the brand awareness of Hertz in the United States?
When it comes to car rental customers, brand awareness of Hertz is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hertz in the United States?
In total, 33% of U.S. car rental customers say they like Hertz. However, in actuality, among the 78% of U.S. respondents who know Hertz, 42% of people like the brand.
What is the usage share of Hertz in the United States?
All in all, 23% of car rental customers in the United States use Hertz. That means, of the 78% who know the brand, 29% use them.
How loyal are the customers of Hertz?
Around 19% of car rental customers in the United States say they are likely to use Hertz again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Hertz in the United States?
In August 2022, about 25% of U.S. car rental customers had heard about Hertz in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Hertz in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Hertz is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hertz in the United States?
In total, 33% of U.S. car rental customers say they like Hertz. However, in actuality, among the 78% of U.S. respondents who know Hertz, 42% of people like the brand.
What is the usage share of Hertz in the United States?
All in all, 23% of car rental customers in the United States use Hertz. That means, of the 78% who know the brand, 29% use them.
How loyal are the customers of Hertz?
Around 19% of car rental customers in the United States say they are likely to use Hertz again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Hertz in the United States?
In August 2022, about 25% of U.S. car rental customers had heard about Hertz in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Hertz in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
