Enterprise Rent-A-Car brand profile in the United States 2022
How high is the brand awareness of Enterprise Rent-A-Car in the United States?
When it comes to car rental customers, brand awareness of Enterprise Rent-A-Car is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Enterprise Rent-A-Car in the United States?
In total, 53% of U.S. car rental customers say they like Enterprise Rent-A-Car. However, in actuality, among the 84% of U.S. respondents who know Enterprise Rent-A-Car, 63% of people like the brand.
What is the usage share of Enterprise Rent-A-Car in the United States?
All in all, 45% of car rental customers in the United States use Enterprise Rent-A-Car. That means, of the 84% who know the brand, 54% use them.
How loyal are the customers of Enterprise Rent-A-Car?
Around 38% of car rental customers in the United States say they are likely to use Enterprise Rent-A-Car again. Set in relation to the 45% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Enterprise Rent-A-Car in the United States?
In August 2022, about 38% of U.S. car rental customers had heard about Enterprise Rent-A-Car in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Enterprise Rent-A-Car in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Enterprise Rent-A-Car is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Enterprise Rent-A-Car in the United States?
In total, 53% of U.S. car rental customers say they like Enterprise Rent-A-Car. However, in actuality, among the 84% of U.S. respondents who know Enterprise Rent-A-Car, 63% of people like the brand.
What is the usage share of Enterprise Rent-A-Car in the United States?
All in all, 45% of car rental customers in the United States use Enterprise Rent-A-Car. That means, of the 84% who know the brand, 54% use them.
How loyal are the customers of Enterprise Rent-A-Car?
Around 38% of car rental customers in the United States say they are likely to use Enterprise Rent-A-Car again. Set in relation to the 45% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Enterprise Rent-A-Car in the United States?
In August 2022, about 38% of U.S. car rental customers had heard about Enterprise Rent-A-Car in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Enterprise Rent-A-Car in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
