Avis brand profile in the United States 2022
How high is the brand awareness of Avis in the United States?
When it comes to car rental customers, brand awareness of Avis is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avis in the United States?
In total, 24% of U.S. car rental customers say they like Avis. However, in actuality, among the 64% of U.S. respondents who know Avis, 38% of people like the brand.
What is the usage share of Avis in the United States?
All in all, 16% of car rental customers in the United States use Avis. That means, of the 64% who know the brand, 25% use them.
How loyal are the customers of Avis?
Around 10% of car rental customers in the United States say they are likely to use Avis again. Set in relation to the 16% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Avis in the United States?
In August 2022, about 18% of U.S. car rental customers had heard about Avis in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Avis in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car rental customers, brand awareness of Avis is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avis in the United States?
In total, 24% of U.S. car rental customers say they like Avis. However, in actuality, among the 64% of U.S. respondents who know Avis, 38% of people like the brand.
What is the usage share of Avis in the United States?
All in all, 16% of car rental customers in the United States use Avis. That means, of the 64% who know the brand, 25% use them.
How loyal are the customers of Avis?
Around 10% of car rental customers in the United States say they are likely to use Avis again. Set in relation to the 16% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Avis in the United States?
In August 2022, about 18% of U.S. car rental customers had heard about Avis in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Avis in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
