Digital ad viewability rates in the U.S. 2020-2023, by format

Published by Statista Research Department, Jun 3, 2024
In the second half of 2023, mobile app display advertising had the highest viewability rate among all measured formats in the United States, at 83.8 percent. In other words, 83.8 percent of static display ads displayed on mobile platforms in the country were in view in the measured period.

Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device

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Release date

May 2024

Region

United States

Survey time period

H1 2020 to H2 2023

Supplementary notes

Figures for H1 2020, H1 2021, and H1 2022 were retrieved from an earlier publication.
Figure for H1 2023 not available.

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Statistics on " Digital advertising formats in the United States "

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Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

20

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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