In the second half of 2023, mobile app display advertising had the highest viewability rate among all measured formats in the United States, at 83.8 percent. In other words, 83.8 percent of static display ads displayed on mobile platforms in the country were in view in the measured period.
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (May 1, 2024). Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts. "Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device." Chart. May 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts. (2024). Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts. "Digital Advertising Viewability Rates in The United States from 1st Half 2020 to 2nd Half 2023, by Format and Device." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts, Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device Statista, https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/ (last visited December 22, 2024)
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device [Graph], MarketingCharts, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/