Gen Z attitudes to online advertising in Sweden in 2023

Published by
M. Prasdorf,
May 17, 2023
In Sweden, Generation Z is more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less annoyed when they receive online ads based on their search history. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in Sweden in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

12,171 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Digital advertising in Sweden "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Sweden

Overview

6

Formats

8

Social media

7

Programmatic

3

Consumer insights

6

Further Content: You might find this interesting as well

Topics

Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.