In Sweden, Generation Z is more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less annoyed when they receive online ads based on their search history. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in Sweden in 2023
Characteristic
All respondents
Gen Z
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Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in Sweden in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista. "Attitudes to online advertising by Gen Z in Sweden in 2023." Chart. May 16, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista. (2023). Attitudes to online advertising by Gen Z in Sweden in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista. "Attitudes to Online Advertising by Gen Z in Sweden in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden
Statista, Attitudes to online advertising by Gen Z in Sweden in 2023 Statista, https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden (last visited August 25, 2024)
Attitudes to online advertising by Gen Z in Sweden in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384784/gen-z-attitudes-to-online-advertising-sweden