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TikTok net ad revenue in the U.S. 2021-2024

Published by

Valentina Dencheva,

Mar 20, 2024

The net advertising revenue of TikTok in the United States was projected to amount to 5.96 billion U.S. dollars in 2022, marking a 184.4 percent increase from the previous year's value of 2.1 billion. Revenue was expected to further increase over the following years, reaching an estimated 11.01 billion in 2024.

TikTok net advertising revenue in the United States from 2021 to 2024 (in billion U.S. dollars)

table column chart

Characteristic	Ad revenue in billion U.S. dollars
2024*	11.01
2023*	8.75
2022*	5.96
2021	2.1

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Details: United States; eMarketer; 2021

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Sources

MediaPost; eMarketer

Survey by

eMarketer

Published by

MediaPost

Source link

mediapost.com

Release date

April 2022

Citation formats

Region

United States

Survey time period

2021

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

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