In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in Germany in 2023
Characteristic
All respondents
Gen Z
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Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in Germany in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to online advertising by Gen Z in Germany in 2023." Chart. May 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. (2023). Attitudes to online advertising by Gen Z in Germany in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to Online Advertising by Gen Z in Germany in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista, Attitudes to online advertising by Gen Z in Germany in 2023 Statista, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany (last visited July 22, 2024)
Attitudes to online advertising by Gen Z in Germany in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany