In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in Germany in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in Germany in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to online advertising by Gen Z in Germany in 2023." Chart. May 16, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. (2023). Attitudes to online advertising by Gen Z in Germany in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to Online Advertising by Gen Z in Germany in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista, Attitudes to online advertising by Gen Z in Germany in 2023 Statista, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany (last visited December 18, 2024)
Attitudes to online advertising by Gen Z in Germany in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
