During a 2023 survey, 60 percent of responding publishers from Europe stated they used quality metrics as a key advertising effectiveness metric. The same metric type was used by 36 percent of advertisers and 55 percent of agencies.
Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type
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Other statistics that may interest you Programmatic advertising in Europe
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
Regional data
4
- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
8
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Germany
6
- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
7
- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
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- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Alternatives to third-party cookies under evaluation in Europe 2024
Further related statistics
20
- Most effective strategies for digital video customer engagement in the UK 2017
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Data sources used for programmatic campaigns in Europe 2022
- Programmatic advertising spending in the Netherlands 2016-2020
- Puerto Rico: programmatic ad spend 2016-2021
- Colombia: programmatic share in display ad spend 2016-2021
- Italy: breakdown of programmatic advertising negotiations 2018
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad spend 2012-2021, by format
- Argentina: programmatic ad CTR 2018
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Major opportunities in programmatic marketing development in Italy 2019
- Desktop video ad viewability rates worldwide 2022, by country
- Programmatic desktop video ad spend in the U.S. 2019-2022
- Ad spend of leading companies in Australia 2017
- Advertising media ranked by profit ROI in the United Kingdom (UK) 2014-2017
- Ecuador: largest digital advertisers among car dealerships 2019
- Number of B2B programmatic advertisers in the U.S. 2020-2021
- Latin America: elements included in PR reports 2019
- Metrics integrated in human resources reporting by organization size 2019
Further Content: You might find this interesting as well
Statistics
- Most effective strategies for digital video customer engagement in the UK 2017
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Data sources used for programmatic campaigns in Europe 2022
- Programmatic advertising spending in the Netherlands 2016-2020
- Puerto Rico: programmatic ad spend 2016-2021
- Colombia: programmatic share in display ad spend 2016-2021
- Italy: breakdown of programmatic advertising negotiations 2018
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad spend 2012-2021, by format
- Argentina: programmatic ad CTR 2018
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Major opportunities in programmatic marketing development in Italy 2019
- Desktop video ad viewability rates worldwide 2022, by country
- Programmatic desktop video ad spend in the U.S. 2019-2022
- Ad spend of leading companies in Australia 2017
- Advertising media ranked by profit ROI in the United Kingdom (UK) 2014-2017
- Ecuador: largest digital advertisers among car dealerships 2019
- Number of B2B programmatic advertisers in the U.S. 2020-2021
- Latin America: elements included in PR reports 2019
- Metrics integrated in human resources reporting by organization size 2019
IAB Europe. (November 23, 2023). Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. "Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. (2023). Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe. "Leading Advertising Effectiveness Metric Types Used to Evaluate Programmatic Campaigns in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/
IAB Europe, Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/ (last visited May 09, 2024)
Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/675665/programmatic-ad-effectiveness-metrics-used-by-advertisers-in-europe/