Software - Tunisia

Tunisia

The Software market in Tunisia is expected to witness a significant growth in the coming years.
By 2024, the projected revenue is estimated to reach US$154.00m.
It is worth noting that the Enterprise Software segment holds a dominant position in the market, with a projected market volume of US$63.84m in 2024.
This indicates the strong presence and potential of enterprise software solutions in Tunisia.
Looking ahead, the Software market is anticipated to maintain a steady growth rate.
With an expected annual growth rate of 4.20% from 2024 to 2029, the revenue is projected to reach US$189.20m by the end of 2029.
This indicates a positive outlook for the market, with a steady increase in revenue over the forecast period.
In terms of global comparison, United States is expected to generate the highest revenue in the Software market.
In 2024, the projected revenue for the United States alone is estimated to be a staggering US$363.40bn.
This highlights the dominance of the United States in the global Software market, with its robust industry and strong market demand.
Tunisia's software market is thriving with a surge in local tech startups and a growing demand for custom software solutions.

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

For more information on the displayed data, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Tunisian Software market has been growing rapidly in recent years, driven by a range of factors including increasing demand for digital transformation solutions, rising internet penetration rates, and a growing number of tech startups in the country.

Customer preferences: Tunisian customers are increasingly looking for software solutions that can help them streamline their operations, reduce costs, and improve efficiency. This has led to a growing demand for enterprise resource planning (ERP) software, customer relationship management (CRM) software, and other business management tools. Additionally, there is a growing demand for software solutions that are tailored to the needs of specific industries, such as healthcare, finance, and manufacturing.

Trends in the market: One of the key trends in the Tunisian Software market is the growing adoption of cloud-based software solutions. Cloud-based software offers a range of benefits, including lower upfront costs, greater scalability, and easier access to data. As a result, many Tunisian businesses are now moving away from traditional on-premise software solutions and embracing cloud-based alternatives.Another trend in the Tunisian Software market is the growing importance of mobile applications. With smartphone penetration rates on the rise, many Tunisian businesses are now looking to develop mobile applications that can help them reach new customers and engage with existing ones. This has led to a growing demand for mobile app development services, as well as a range of tools and platforms that make it easier to build and deploy mobile apps.

Local special circumstances: One of the key challenges facing the Tunisian Software market is a shortage of skilled software developers and IT professionals. While the country has a strong education system and a growing number of tech startups, there is still a need for more qualified professionals to support the growth of the industry. Additionally, there are concerns about the quality of software development services in the country, with some customers reporting issues with bugs, security vulnerabilities, and other technical problems.

Underlying macroeconomic factors: The Tunisian Software market is being driven by a range of macroeconomic factors, including the country's growing middle class, rising internet penetration rates, and a supportive government that is actively promoting the development of the tech sector. Additionally, the country's strategic location at the crossroads of Europe, Africa, and the Middle East makes it an attractive destination for international software companies looking to expand into new markets. Overall, the Tunisian Software market is expected to continue growing in the coming years, driven by a range of factors that are likely to support the continued development of the industry.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.