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Key regions: United Kingdom, United States, Australia, France, Germany
The demand for application development software in Tunisia has been on the rise in recent years.
Customer preferences: Tunisian customers have shown a preference for application development software that is user-friendly, customizable, and cost-effective. They also prioritize software that allows for collaboration between team members and provides easy integration with other platforms.
Trends in the market: One of the major trends in the Tunisian application development software market is the increasing adoption of cloud-based solutions. This is due to the benefits of scalability, accessibility, and cost-effectiveness that cloud-based software offers. Another trend is the growing popularity of low-code or no-code development platforms, which allow users with little to no coding experience to create applications quickly and easily.
Local special circumstances: Tunisia's location in North Africa, along with its proximity to Europe and the Middle East, makes it an attractive market for foreign companies looking to expand their reach. The government has also implemented policies to promote entrepreneurship and innovation, which has led to the growth of the local startup ecosystem.
Underlying macroeconomic factors: Tunisia's economy has been steadily improving in recent years, with a focus on modernizing industries and increasing investment in technology and innovation. The country's young and tech-savvy population, combined with a growing number of internet users, has created a favorable environment for the growth of the application development software market. Additionally, Tunisia's strategic location and strong ties to Europe and the Middle East make it an attractive destination for foreign investment.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)