Public Cloud - Tunisia

Tunisia

Revenue in the Public Cloud market is projected to reach US$217.90m in 2024.
Platform as a Service dominates the market with a projected market volume of US$77.97m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.21%, resulting in a market volume of US$482.10m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Tunisia has been experiencing steady growth, fueled by factors such as the increasing adoption of digital technologies, rising awareness about cloud services, and the convenience of online solutions. The market's average growth rate may be impacted by factors such as government regulations and the availability of reliable internet infrastructure.

Customer preferences: The rise of remote work and the need for seamless collaboration among teams has led to a growing demand for cloud-based productivity and communication tools. This trend is particularly evident in Tunisia, where businesses are embracing public cloud solutions to facilitate remote work and increase efficiency. Additionally, the increasing shift towards digital transformation and the adoption of emerging technologies such as artificial intelligence and Internet of Things (IoT) is also driving the demand for public cloud services in the country.

Trends in the market: In Tunisia, the Public Cloud Market is experiencing a surge in demand for cloud-based services, driven by the country's growing digital economy and increasing adoption of cloud technology by businesses. This trend is expected to continue, with experts predicting a compound annual growth rate of 15% for the market. This development holds significant implications for industry stakeholders, as it opens up new opportunities for cloud service providers and enables businesses to leverage the benefits of scalability, cost-effectiveness, and agility offered by the public cloud. Additionally, it also highlights the need for robust cybersecurity measures and reliable network infrastructure to support the growing demand for cloud services in Tunisia.

Local special circumstances: In Tunisia, the Public Cloud market is rapidly growing due to the country's strategic location as a gateway to Africa and Europe, leading to increasing demand for cloud services from both local and international businesses. The government's focus on promoting a digital economy and providing incentives for technology startups has also fueled the market's growth. Additionally, the country's young and tech-savvy population has been quick to adopt cloud solutions, further driving market expansion.

Underlying macroeconomic factors: The Public Cloud Market in Tunisia is influenced by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other financial indicators. The country's stable economic growth, favorable regulatory environment, and increasing government investments in digital infrastructure are driving the market's growth. Additionally, the rising demand for cost-effective and scalable cloud solutions, along with the increasing adoption of digital transformation strategies by businesses, is expected to further boost the market's growth in Tunisia. Moreover, the country's strategic location and its efforts to improve its digital infrastructure are attracting global tech companies, creating a favorable environment for the Public Cloud Market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.